hvn Logo – A Symbol of Simplicity and Warmth in the Coffee Experience

The hvn. logo is inspired by the idea of creating a cozy and peaceful space that serves as a “haven” for coffee lovers. It symbolizes the balance between simplicity, fluidity, and warmth that defines the café experience. The logo combines soft lettering and calm colors to reflect a unique visual identity that feels close and relatable to customers.

Visual Pillars of the Logo

The logo consists of three main pillars:

  1. The abbreviation (hvn):
    Represents a modern and minimal identity that is easy to remember and connect with.

  2. The dot ( . ):
    Stands for completeness and clarity, as if placing a signature mark that ends the name with a sense of trust and distinction.

  3. The tagline (Coffee house):
    Directly clarifies the business identity and reinforces the link between the name and the coffee experience.

The Visual Message of the Logo

  • Simplicity and clarity: A sleek, modern design that is easy to recognize at first glance.

  • Warmth and comfort: The chosen colors evoke a sense of calmness and relaxation, just as visitors should feel inside the café.

  • Professionalism and distinction: The design reflects a refreshed identity and a contemporary brand image.

The Meaning

The hvn. logo is not just a brand mark but a reflection of a holistic vision for a café aiming to deliver a distinctive coffee experience:

  • Each element of the logo represents the balance between simplicity and quality.

  • The final dot embodies trust and completeness.

  • The typography and colors express fluidity, warmth, and professionalism.